dignity

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dignity

Dignity

Coffee is centered in humanity.
We respect the intrinsic and invested value of each human
in the global coffee value chain and advocate for appropriate reward.

sustainability

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sustainability

Sustainability

We promote long-term decisions that build healthy lives, now and in the future.
Our children inherit this soil and these promises, from us.
What will we leave them?

excellence

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excellence

Excellence

We value actions made with intention, and the constant accrual of
skill over years of  labor, research, and humble questioning.
Every decision adds to the whole in a cohesive endeavor
that transcends today and bridges to tomorrow.