Passion, talent, and hard work don't guarantee success. Often the deserving are overlooked in the hustle and noise of the industry. We've been there: frustrated, broke. And, with humility, we offer assistance. We don't offer miracles, just real-life training and services that actually make a difference.
For many years now we at Catalyst have been romanced, embraced, shocked, and educated by the global coffee community. Through events, introductions, training, and slow nights sipping pisco under the stars, we seek to contribute to the conversation. We take our responsibilities seriously: connection isn't for the faint of heart.
By the gnarled hands reaching to the heart of a tree for the sun-warmed cherry, by the hopes and fears pinned on a single cupping, a single container, a single handshake. Story drives connection, and connection drives buying. We dive into story and we bring it back home with us in our fists. We convey stories like the treasures they are: tight narratives, cupping tables redolent with quality, marketing materials that get. it. done.