Coffee is centered in humanity.
We respect the intrinsic and invested value of each human
in the global coffee value chain and advocate for appropriate reward.
We promote long-term decisions that build healthy lives, now and in the future.
Our children inherit this soil and these promises, from us.
What will we leave them?
We value actions made with intention, and the constant accrual of
skill over years of labor, research, and humble questioning.
Every decision adds to the whole in a cohesive endeavor
that transcends today and bridges to tomorrow.