Coffee done right.
Catalyst Coffee Consulting was created in 2014 by veteran coffee couple Michael and Emily McIntyre, who between us have founded 5 coffee businesses including Crema.co and Catalyst Trade. We specialize in teaching coffee marketing (Emily developed the world's first coffee marketing system) and have extensive experience in supply chain management, coffee business development, and roasting.
A Good Food award-winning roaster and licensed Q Grader, Michael McIntyre specializes in sourcing and quality control in green coffee and in roasting training and analysis. He spends months of the year in Ethiopia sourcing the next year's coffee offerings for importing company Catalyst Trade, which he co-founded. Back in Portland, he spends endless hours on the phone helping roasters find their coffee unicorns, consulting with clients on a wide range of coffee topics, and training coffee professionals in roasting, cupping, sourcing, and quality control. With fifteen years experience in the coffee industry, Michael is relentlessly romanced by coffee and the community it facilitates. Outside of coffee, he is a musician with a love for vintage amps and an addiction to trolling Craigslist ads for antique coffee gear.
Emily is the creator of the world's first coffee marketing system, 5 Steps to Actually Sell Coffee. She consults for coffee companies in marketing and distribution, management, and quality control systems and has written countless articles for publications ranging from consumer to trade and beyond. Outside of Catalyst, she is founder and General Manager for Ethiopian coffee importer Catalyst Trade, a travel / beverage journalist, and a coffee-focused photographer. In her decade plus in the coffee industry, she’s founded coffee subscription Crema.co, consulted with clients ranging from Alliance for Coffee Excellence to coffee importing companies in Cameroon, Nicaragua, Colombia, Peru, and beyond, and traveled the world to interview world barista champions. When not working in coffee, she's likely training in Filipino Martial Arts or working on a fantasy short story.